The Attendee Experience 

You could go to a half-dozen trade shows in 2026—or just this one. Offering a flexible, buyer-centric environment and a curated showcase of products across 40+ categories, there’s nowhere like the Summer Fancy Food Show.


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Pavilions & Activations


Fancy Bodega

Fancy Bodega

Retail-inspired, Professionally merchandized. Browse, touch, and scan exhibitor products. 
Debut District

Debut District

Your one-stop-shop for new-to-market products, first-time exhibitors, and startups.
Good Food Mercantile

Good Food Mercantile

Discover high-quality products and responsible producers aligned with consumer values. 
Country & State Pavilions

Country & State Pavilions

Taste the newest and best food and beverages by location in these curated showcase areas.

Events and Celebrations

5 Boro Block Party

Open to all badge-holders, this annual kickoff marks the end of Day 1 with music, games, drinks, and more.

People Awards Ceremony

Raise a glass to the 2026 SFA Leadership Award, SFA Hall of Fame, and Lifetime Achievement honorees.

Buyer Welcome Reception

An intimate, casual gathering for buyers to set the stage for an incredible few days in NYC.

(Invite-Only)

New Member Party

A celebration of our newest members, where community connections are built and strengthened.

(Invite-Only)

Hosted Buyer Program


The Hosted Buyer Program seeks to encourage first-time attendees, while also supporting well-established retail and distributor organizations. 

Apply Now 

If you purchase for the retail, foodservice, distributor, or importer channels of the food industry, you may qualify. 

Hear From Attendees

  • "Attending the Fancy Food Show has been an invaluable experience for our business. The show offers access to top-tier exhibitors, innovative products, and meaningful conversations with industry leaders. Each year, we discover new vendors and opportunities that directly contribute to Rodman’s growth and ability to bring unique offerings to our customers. It’s a must-attend event for anyone in the specialty food space."

     

    - Nolan Rodman, Owner, Rodman’s

  • "The Fancy Food Show was a great event! I discovered exciting new products and producers, was able to connect with companies I routinely work with and had many productive meetings with producers and retailers alike. So much was accomplished in such a short time thanks to the organization and attendance at the show."
     


    - Rebekah Baker, National Sales Director, UNFI 

  • "Appreciate the organization and support to bring this event together, and for the invitation to be apart. I've made several important contacts that are shaping up to be very positive already!"


    - Grant Daisley, Category Merchant-Baking, Meals, Bulk, Whole Foods

  • "Attending the Fancy Food Show offers me the opportunity to discover innovative and high-quality products. Exploring new trends and connecting with current and new vendors enhances our ability to bring fresh, new & exciting products to our customers. Finding unique products at the show plays a key role in driving our business success by keeping our selection competitive and meeting evolving customer demands."


    - Maggie Laske, Director of Merchandising, Indrio

  • "The Fancy Food Show is our go-to event for identifying emerging trends, and this year did not disappoint! With six team members attending, we all spotted exciting innovations. Beyond trend-spotting, the show provided a valuable opportunity to reconnect with vendors, explore collaborations, and strengthen our food community."


    - John Boyle, Chief Merchandising and Marketing Officer, Market of Choice

 New Productivity Tools 

Browsing, connecting, and planning for a productive show have never been easier, so your Return on Time is higher than ever. 

Ask Sofi AI Chatbot

Personalized Recommendations

Improved Search & Filters

Insights & Data




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