The Exhibitor Experience 

 Bright lights, big city, and thousands of buyers: every year, the Summer Fancy Food Show brings the industry together in New York City for three days of discovery and deal-making. 


 Become an Exhibitor 
 Download 2025 Buyer List 


 With more than 7 in 10 attendees being buyers, investors, and press, this is the show where business gets done. 

 Plus, exhibitors enjoy complimentary onsite benefits to support business growth and success.  

Anticipated Audience, 32,000 executives, founders, and more

86% make or recommend purchases

50% annual revenue over $5 million

31% Owner, CEO, President

16% VP, GM, Director

20.3% Buyer, Purchasing, Merchandising, Manager

Hear From Exhibitors

  • "We were very pleased with how the show turned out. The traffic was fantastic... as were the retailers that stopped."


    - Mary Schenone, Sales Development Leader, Equator

  • “As first-time exhibitors, we were blown away by the response at the show... I enjoyed having meaningful conversations with buyers and retailers who appreciate the craftsmanship that goes into an authentic New York City bagel.”


    - Matt Pomerantz, Founder & Managing Partner, Zucker's Bagels

  • "Participating in the SFA show was an invaluable experience, especially as a first-time product launch and display. We gained valuable insights and made connections with potential customers who share our vision. The SFA team's support and guidance were instrumental in our smooth transition from attendee to exhibitor in under four months."


    - Chaitra Srinvasa, Owner & CEO, FromWonders

  • "This show has consistently been our best performer for the past 3 years, delivering an impressive 37.8x ROI."


    - Todd Goldstein, Founder/CEO, Whoa Dough

  • “Doosra had an incredible show getting to meet independent retailers, regional & national grocery buyers as well as press and influencers who could give us the right amplification... I’m also incredibly grateful to the press room who listened to our goals and help guide the appropriate folks our way. Summer Fancy Food is my favorite food show of the year.”


    - Kartik Das, Doosra

Who Attends?

Just a sample of the companies that were walking the floor at last year’s show.


 An Event App to Boost Your ROI

Browsing, connecting, and planning for a productive show have never been easier. 

Ask Sofi AI Chatbot

Personalized Recommendations

Improved Search & Filters

Insights & Data

Inquire About Exhibiting


Domestic Companies

Map of USA


Justin Melendez
Manager, Exhibits & Sponsorships
646-878-0122
[email protected]
Kevin McGhee
Manager, Exhibits & Sponsorships
646-878-0114
[email protected]
Reta Martin
Manager, Exhibits & Sponsorships
646-878-0135
[email protected]

International Companies and International Pavilions

Contact for for information about SFA, including trade shows, membership, and more.

Mimo Boulefrakh
Manager, Global Accounts
646-878-0151
[email protected]

Already booked your booth? Contact [email protected] for information about sponsorships, logistics, and more.

Partner Pavilions, Incubator Village and Sponsorships

Contact today to discuss corporate sponsorship opportunities and Partner Pavilions at our events.  

Sue Khawaja
Manager, Partnerships & Sponsorships
646-878-0115
[email protected]

New Sponsorship Opportunities Available!

Explore sponsorship opportunities at the Summer Fancy Food Show and elevate your brand’s visibility in front of thousands of qualified buyers.

 View Sponsorship Opportunities 




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